It's probably
not hard to figure out that I'm into "business". Markets, trends,
technology, channels and the general allocation of resources has long been
not just an interest, but a passion, as well as an area of expertise. (A few
decades successful in sales, marketing and technology industry management
might not prove it, but at least suggest some competence). Lighting, and LED
lighting in particular, offer pretty dynamic studies in all those areas. One
of the questions we enjoy digging into with our industry friends and clients
are, "What's your goal?" For the answers we're after, the question
normally has the most relevance at the senior management level. It's not that
folks who haven't yet reached the top layer or two of management don't have
goals, but they often haven't gotten far enough along to be able to see much
past, "Make a steady living, some savings in the bank, and get in line
for promotions." What I'm looking for is to understand where the
personal passion is, and how it ties into this industry. Ultimately, it's not
about the money, since money is just ink-dyed paper, or numbers in an account
statement. It's not of significance except for its value to be traded for
tangible, or intangible, things. And not all things need money in order for
them to be captured, although it doesn't have to hurt the cause either.
Personally, I'm in it for Peace on Earth. So lighting as a path to
peace on earth, as well as some goodwill towards mankind... that's not
something we hear a lot about. Actually, we do hear about it from a number of
our lighting designer friends, but not so much from the rest of us
mercenaries, and their typical context is usually centered on better lighting
making us happier people, who are better able to operate in harmony with our
environment. That is both noble and important, but more of the adjective
form, as in 'peaceful'. The 'peace on earth' that I'm pointing at is the noun
form, that takes a bunch of verbs to create (go, do, make happen, innovate,
change things!). The kind of peace that comes from changing zero sum
economics to abundance and resource creation. The kind that happens as people
have more knowledge, more opportunities, and more abilities to move towards
goals beyond mere survival. And lighting, specifically solid state lighting,
can really make a huge impact on many of the ingredients of that kind of
'peace on earth'. Agriculture, Environment and
Health... As mentioned in an earlier commentary, LEDs have opened up a new
arena in agriculture, which means more food can be in the right places. It's
been argued that the earth is not short of food production or capacity, but
is challenged by distribution. I would add that it's also a marketable
commodity that someone needs to pay for, either with money or their labor. By
harnessing the ability of LEDs to be designed to produce specific wavelengths
of light, global crop production will become more efficient. And while it
still may not be efficient to imagine fields of grain inside a greenhouse, it
is easy to envision a village producing healthy vegetables in a previously
challenged area. Giving the plants just the light they need increases the
yield, and decreases the other ingredients needed, such as water and
fertilizer. Or an area might not have soil amenable to grain crops, but quite
desirable for valuable ornamentals, that can cultivated in those highly
efficient greenhouses and sold for the money needed to purchase the more
basic food sources. Add to that the fact that tuned photons mean less overall
photons, which means less energy is needed to "feed" the plants,
freeing up more for other uses (such as maintaining the temperature or
humidity in that greenhouse, or to use some of that generator's capacity to
pump more water from a deeper well). While that addresses water
indirectly, there on a zero sum mini-grid, LEDs can also help more directly
with higher capacity, longer lived purification. LEDs are pretty good at
generating UV light, when designed to do so, with all the inherent advantages
of the solid state source. They are already handy in a variety of medical
instruments where heat in the beam is problematic (you want the light from
that bulb to go where???). If you can get rid of the requirement for a remote
lighting source, you can start with less light, put it right where it's
needed, and with optimal wavelengths to see what you're looking for. All of
those elements translate to a higher quality instrument and diagnosis, and at
a lower cost. Currently, energy is somewhat
of a zero-sum commodity, in the sense that with a fixed generation and
transmission capacity in a particular region, more of being consumed for one
use leaves less of it for other uses. We face that on a micro-scale in our
home, where one of the circuits in the house feeds most of the overhead
lighting, and several of the plugs. Want to do a bit of house-cleaning at
night? If we turn all the lights on at once and start up the vacuum, we need
to hope that the two aquarium heaters don't decide to engage at the same
moment or we might be looking for the flashlight. You have to look at
someplace like Las Vegas, and figure that a new mega-building can't be
treated frivolously when it comes to factoring in the new load on the
existing grid. What happens when the light is two to twenty times more
efficient? You "gain" capacity, is what happens. And capacity, in
its generic/economic form, and lead to more knowledge and opportunity. Knowledge is the driver that
has innovated us towards longer, healthier lives. In the distant past, your
knowledge was limited by the collective knowledge in your community, with the
rare infusion of something new from "an expert" that rode into
town. Then we invented books, and knowledge began to multiply as we could
leverage off what was already known or discovered by someone else, and more
the knowledge forward from there. No more reinventing the wheel. With the
communications revolution, knowledge was no longer limited by having to gain
access to a book, but could reach it with a few keystrokes on the computer.
Of course, that's the "developed world" perspective, and there is
no doubt not everyone is so equipped. But they can and will be, as higher
quality light can be delivered "off the grid". People across the globe need
to make analogous choices whether to haul kerosene for household lamps, or
diesel for the equipment or generator. What happens when those lamps are
powered by the batter that is charged by the plentiful sunny days? You gain
capacity to concentrate on transporting just the other fuels that make life
more productive. If a fully taxed grid, such as California's, doesn't have to
build more capacity thanks to energy saving LED lighting, then the equivalent
amount of "productivity" and its associated capital equipment, can
be redirected to other uses, lower those costs and therefore raising overall
economic efficiency, and knowledge. Things like computers and access to the
web can harness the economic efficiency to become more accessible. Even
something as basic education can be more accessible if "suddenly"
the village schoolhouse can operate during the night, as well as the day. In
the zero-sum constraint, does society move forward faster when the school
that has a small generator has to use it for lighting, or would it be better
for the lighting to be so efficient that there is plenty left over for
computers that can communicate with the world of knowledge that is out there?
The answer is obvious. At some point in our future,
energy probably won't have to remain a zero-sum commodity. The sun, the wind
(which is energized by the sun), tides (ditto) or nuclear fusion (the 'safer'
kind, which interestingly is what powers the sun), all offer the potential to
be practically limitless as our technology allows us to harness them. But
even then, using less of it allows more productive resources to be diverted
from meeting the capacity to more creative uses. There again, LEDs offer
still their contribution as wealth creators, for everyone. Every good new
idea has the potential to add to the wealth of the human kind, which has
never been a zero-sum resource. If it was, we'd never have been able to come
this far. When we were hunters and gatherers, there frankly wasn't much
leftover, except maybe for the guy that came up with a better bow, or a more
efficient hunting technique. Wealth created (not money, but wealth). Then
someone came up with that farming idea. Now there was spare food, so some
folks could trade new ideas (specialization) for some of the spare food. More
wealth created. The good idea guy invented technology (carts, engines,
digital watches!) and we could get more for less effort input... Lots of
wealth. Less energy needed for lighting, more energy can be devoted to
perfecting clean fusion or plentiful solar power. More wealth, and correctly
applied, more peace on earth. Thank you LED lighting industry. You'll be
making a big difference. Happy solid state lighting to
all, and to all, a bright night... |